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If you have only a small number of products to sell, we recommend using a system such as Paypal's Buy-Now buttons or Google Checkout. American customers also have the option of using Amazon Payments. All serious e-commerce websites need the versatility and extra features of specialised shopping cart software.

To create your online shop, we normally use Trading Eye software. Unlike most shopping cart software, Trading Eye's use of modern HTML and CSS code makes it accessible and search engine-friendly. Some of the practicalities of running an online shop are explained on our E-Commerce Advice page.