A photograph has the power to capture or turn away potential clients. Consider you are a potential client for the guest house shown right. The image on top is typical of many that are on the internet.It has not been sharpened or optimised for the web at all. The image below it has been optomised and the difference speaks for itself. Professional websites deserve quality images. Even a "good" photo can be made to look so much better when properly sharpened and optimised for the web.
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